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Emailed to list on: September 24, 2003
Natural Capitalism - read this book!
I am one chapter away from finishing one of the best books that I have ever read.
Natural Capitalism: Creating the Next Industrial Revolution
The book is upbeat, inspiring and filled with real examples of people on the leading edge of "natural capitalism" development. Here are some links to help you follow up.
Web site for the book
Web site for the Rocky Mountain Institute
Editorial review from Amazon.com:
They call their approach natural capitalism because it's based on the principle that business can be good for the environment. For instance, Interface of Atlanta doubled revenues and employment and tripled profits by creating an environmentally friendly system of recycling floor coverings for businesses. The authors also describe how the next generation of cars is closer than we might think. Manufacturers are already perfecting vehicles that are ultralight, aerodynamic, and fueled by hybrid gas-electric systems. If natural capitalism continues to blossom, so much money and resources will be saved that societies will be able to focus on issues such as housing, contend Hawken, author of a book and PBS series called Growing a Business, and the Lovinses, who cofounded and directed the Rocky Mountain Institute, an environmental think tank. The book is a fascinating and provocative read for public-policy makers, as well as environmentalists and capitalists alike. --Dan Ring
Check out this book! You will be glad that you did.
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